Sportsbook Marketing Manager (Vietnam)
Responsibilities:
- Establish and manage a sportsbook marketing team with a focus on user acquisition.
- Lead the marketing team to achieve short and long term strategic objectives.
- Build, hire, train, and manage the sportsbook marketing team (B2C).
- Lead the marketing team to complete advertising, content creation and channel marketing tasks.
- Manage and perform marketing tasks on relevant Facebook groups.
- Advertise Google Play apps to relevant users on Facebook to acquire users.
- Manage and perform marketing tasks relating to SEO, SEM, CPM, CPC and related methods to acquire users.
- Manage and perform marketing tasks on Appstore and Google Play to acquire users.
- Develop partnerships with key opinion leaders (KOL) and affiliate agents.
- Monitor and manage social media content on Telegram, Facebook, Twitter, TikTok and Instagram.
- Systematically analyze the performance of marketing campaigns using data to improve efficiency and
- effectiveness.
Requirements:
- 5+ years of marketing management experience in the Vietnamese sportsbook market.
- Familiar with market and user trends in the Vietnamese market.
- Familiar with the consumption habits and trends of Vietnamese users.
- Experienced in building a team from 0 to 1 including recruitment, training and performance appraisal.
- Fluent in English or Chinese, Vietnamese is mother tongue.
- Excellent communication skills and the ability to use software and apps to increase efficiency.
- Excellent attention to detail and highly organized.
- Strong marketing experience with the ability to create unique and effective campaigns.
- Affiliate experience is preferred.
